“Roomor” is an experiential marketing collective, and how I thought myself to work in 3D spaces. I chose two brands I frequently engage with, Chipotle and Spotify, and conceptualized a unique brand experience for each.
Roomor: An Experiential Marketing Collective
As a loyal Chipotle customer, I have always admired their brand styling and wanted to incorporate it into their experience. I landed on replicating the style of their bags on the walls of the “flavor maze”.
Part I:
The Chipotle Flavor Maze
*The maze includes “prize points” (indicated by numbers on map), where participants can find Chipotle-branded prizes.
For Spotify, I creates a tunnel walkthrough that doubles as a selfie museum. I featured Tyler, the Creator because of the strong and recognizable visual identities of his albums. The tunnel is split into four parts, with each representing one of his albums.
Part II: The Tunnel of Tyler
*Tunnel concepts defining each section’s visual identity related to a specific album.
Cherry Bomb
Flower Boy
Igor
Call Me If You Get Lost
